“This is an exciting time in Las Vegas, as the city is once again beginning to reinvent itself. There is a new emphasis on social change, technology, and style, which lends itself to opportunities for casinos and start up businesses to make contacts and tap into a new and expanding market.
Vegas casinos still generally view the older generations, primarily baby boomers with disposable income, as their primary target market for gaming revenue. This needs to change. In order to stay relevant as a gaming destination, adapting the image of Las Vegas to account for the priorities of newer generations is essential.
This is a significant feat to accomplish, as both the perception of the city itself and the overall gaming experience needs to change to appeal to this new demographic. Though it will take some work, this can be done by changing the entire image and priorities of the casino floor – and in doing so create a business relationship with younger generations that is nearly non-existent right now. A big part of this is the casinos’ outreach to younger people. Millennials don’t care about the sales hype, some car giveaway, or bonus points on a players card. We’ve been bombarded with ads and sales pitches out entire lives, and discount these past methods for genuine and engaging relationships and interaction. More or less, we want people to keep it real and keep it fun.
This is what Changing Vegas is about, bringing a new-age attitude to a business about connecting with people and providing entertainment. They say the best way to lead is by example, so that’s exactly what we’re going to do. Our blogs, shows, and future projects will focus on connecting with and entertaining people while showcasing Vegas and the gaming industry. In the process, our aim is improve the experience for Las Vegas visitors, increase the quality of life for workers in the industry, and save the gaming industry from itself.
I am a huge believer in investing in people instead of ideas. Our focus on developing talent and excitement in the gaming industry will be a key driver of our success. As Changing Vegas moves forward, I will surround myself with people who can help elevate Vegas content and casino dealing to a new Golden Age for Vegas. My dream is that our enthusiasm and involvement in changing the industry will benefit our city and the gaming industry in countless ways.
Let’s make this dream a reality, together.”
Las Vegas Son
Founder and CEO, ChangingVegas.com